Brand Identity Design

A visual identity that holds together across everything.

Most Italian small businesses launch with a logo made quickly and cheaply, then spend years presenting themselves inconsistently. A proper brand identity is not a luxury â it is what makes everything else work.

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Brand Identity Design starts with a brief that goes beyond aesthetics. We want to understand the business: what it actually does, who it is for, where the brand needs to work (website, signage, packaging, social, print), and what the competitive context looks like. These answers shape every subsequent design decision.

We produce three genuinely different logo concepts â not three colour variations of the same idea. Each takes a different visual approach to the brief. After a structured feedback session, one direction is developed into a complete brand system.

The system includes the primary logo, a secondary mark for contexts where the full logo is too large, a colour palette with exact values across formats, a typography pairing with hierarchy guidance, a basic icon set, and a brand usage guide that explains how to apply everything correctly. The guide is what makes the identity usable by others â future designers, printers, social managers â without the brand fragmenting over time.

Source files are delivered in the formats a professional workflow actually requires: Adobe Illustrator source, SVG for digital use, PNG exports at multiple sizes, and PDF for print. We do not deliver Canva files.

In practice

Laboratorio Pasini, an artisan pasta maker in Reggio Emilia, rebranded with a new identity we designed. Within six months of launching the new brand across packaging, signage, and their updated website, their wholesale accounts increased from 8 to 23.

A Parma architecture studio replaced their 2007 identity with a considered brand system. They won two commissions from prospective clients who specifically mentioned the professionalism of their presentation materials.

Common questions

Yes. Brand evolution â refining an existing mark and building a proper system around it â is priced case by case depending on what exists and what needs building. Contact us.

Illustrator source files, SVG, PNG at standard sizes (standard, @2x, white variant, dark variant), and PDF for print use. Full format list in the brief before we start.