A complete website — from first conversation to final Figma file.

A Studio Website engagement starts with a discovery session — usually 90 minutes, in person for Parma-area clients or on video for everyone else. The point of that session is to establish what the website actually needs to do: which visitors it needs to address, what they are deciding when they arrive, and what the business needs them to do next.

From that brief, we produce wireframes. Every page, black and white, no visual design yet. Wireframes force the structural decisions to be made explicitly before any design work begins. This is where most projects go wrong — when structural changes happen late, after visual design is already done, the cost multiplies. We prevent that.

Visual design follows from approved wireframes. We design systematically: colour and type tokens first, then a core set of reusable components (buttons, cards, navigation states, form elements), then full page compositions. Everything is built in Figma. The final file is annotated with spacing values, colour codes, and component documentation — a developer can build from it without needing a design conversation.

For businesses in Parma and across Emilia-Romagna, we also bring specific market knowledge: the regional mix of traditional industries, professional services, and food and agriculture businesses that characterise this part of Northern Italy, and the international clients many of them serve.